Tori Richard in the 1980's

In the 1980’s, Tori Richard continued to be defined by dramatic, resort-inspired prints. Styles and patterns were influenced by art and fashion trends of the decade. Color pallettes shifted, and geometric lines and shapes came to the forefront.

Our men’s business was extremely fast growing during this time and by the end of the decade had eclipsed our women’s dress and lounge business. The Tori Richard aloha shirt became the standard men’s attire for the only state in the U.S. with its own official mode of dress.

Mort Feldman retired from the company in 1983 and moved his family to New Zealand. He returned in 1986 but continued work in other entrepreneurial endeavors. His youngest son, Josh, worked occasionally in the company warehouse while he was in school. Through much of the 1980s, the dramatic women’s styles and prints the company was known for were no longer produced. Feldman’s retirement from the business resulted in the company focusing primarily on its growing men’s business.