Tori Richard in the 1990's

In 1994, Mort Feldman, who was living in California, returned to Honolulu with his youngest son Josh to re-invent the company and set it on a new path. With an art background, Josh was put in charge of product & print development along with rebuilding the mainland sales offices and distribution. As a result, our products can now be found in over 1500 specialty stores throughout the country. Find a store near you or shop our online store.

Inspired by the company’s 1950s and 60s print engineering in women’s dresses, Tori Richard re-introduced the engineered men’s shirt in 1996. This became a new trend for printed men’s shirts having a hallmark of both front panel matching and motif placement of large scale, whimsical prints. This print style was worn by celebrities and a few world renown musicians wore the shirts in concert and on album covers.

Slowly, the company’s prominence and reputation as a print house was re-established. By 1999, Tori Richard was designing and printing over 400 textile designs a year.