A style of dress. The celebration of play. A family business. A father and son. In Tori Richard: The First Fifty Years, the story unfolds of an iconoclastic businessman, Mort Feldman, who fled the cold winters of Chicago to seek refuge in the endless summers of Hawai'i. The company that he co-founded, Tori Richard, Ltd today is one of the oldest apparel firms in the islands and an extraordinary success story, with collections sold in more than 2,500 better specialty and upscale department stores worldwide.
From three partners and one sewing machine in a small office at Honolulu Harbor, where high tide dampened the floorboards, the company soared and then nearly destroyed itself, only to be revived by a new generation of leadership. This book is an invitation into the intimate workings of a family business as it meets the challenges and changing tastes of the fiercely competitive apparel industry.
Written by well known local author, Jocelyn Fujii, "The First Fifty Years" is available at all Tori Richard, Ltd. company-owned retail stores in Hawaii as well as select retailers nationwide.